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Destination of Sustainable Cultural Tourism Awards 2024

Applications now open

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Publishing Support Grant

ETC offers financial support to publishers for the translation and publication of children books series on tourism jobs

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Climate Action Plan

ETC commits to halving its operational emissions by 2030 and supporting its members on the journey to Net Zero

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Latest News

Europeans defy costs and conflicts to embrace travel in summer 2024

16 May

European tourism recovery continues into 2024, with travel expenditure expected to hit record numbers

07 May

ACI EUROPE and ETC celebrate Bulgaria and Romania joining Schengen by air and sea

31 Mar
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European Tourism: Key Figures

International tourist arrivals to Europe 2024 (mn)

  • Intra-European - 598
  • Non-European - 170
22% 78%
0

Intra-European tourist arrivals (mn)

598
2024
639
2025 (f)
764
2029 (f)

Non-European tourist arrivals (mn)

170
2024
185
2025 (f)
226
2029 (f)
Discover more Tourism Economics, 2025

European Travel Commission

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 36 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.

Knowledge

Promotion

Advocacy